In Spain, Halo Top ice cream prices will be projected in euros, Halo Top ice cream will be selling cones between 2.5 to 7 euros. PriceĬurrently in the US, a Halo Top pint of ice cream can average between $4.89 to $5 depending on where the pint is purchased (Calderone). It will also be available in the creamier form of gelato while maintaining all the health benefits that come with Halo Top’s pint ice cream. In Spain, Halo Top ice cream will be available in pints in the same manner as in the US. The brand promises 25 flavors that contain no more than 280-360 calories and 24 grams of per paint (Astorino), with the option of 14 of their flavors being dairy-free (Halo Top). In the US, Halo Top ice cream is available in a classic pint with the iconic gold ring “halo” lid. Additionally, millennials tend to be more concerned with calorie intake and Halo Top’s low calorie ice-cream will be more appealing to them. In essence, we would primarily seek to target the Spanish youth, between the ages of 15 and 35, as this audience would be the most efficient to reach out to with social media marketing, which is Halo Top’s forte. We believe that Halo Top fits in as one of those healthy food products created as an alternative to traditional ice-cream which is now viewed in a negative light by calorie conscious consumers. (Health) This has led to a number of healthy food products being created and marketed to Spaniards to meet the new demand for healthy diets. In recent years, there has been an overwhelming increase in health and sustainability awareness among Spaniards. This ability comes from its high-protein, low-calorie contents which help create the “Guilt free” Ice-cream image (Dua). Furthermore, what sets Halo Top apart is its ability to appeal to health conscious consumers. This strategy clearly targets millennials. Halo Top’s success stems from its well orchestrated marketing strategy which involves the use of social media (particularly Instagram), partnerships, influencer endorsements, and word of mouth. Halo Top in Spain will seek to target the same demographic that it targets in the United States.

In addition, its increasing popularity is quickly spreading to other markets, such as Australia, Mexico, Singapore, and the United Kingdom, encouraging us to believe that Halo Top would sell well in Spain (Halo Top). With a popular product and effective rhetoric, Halo Top is projected to make a record breaking sales year in 2018.

Halo Top claims its secret weapon is organic stevia, an alternative sweetener that comes from a plant in Paraguay (Halo Top), making their ice cream a healthy option for diet conscious consumers (Time Staff). With creative flavors like “toasted coconut” and “mochi green tea”, Halo Top has created a loyal consumer following in America, becoming the best-selling pint of ice cream in 2017 (Business Wire) and increasing sales by 2,500% in the same year (Time Staff). They offer 17 dairy and dairy-free options to appeal to a wider audience. Halo Top takes pride in providing delicious ice cream while only having a third of the calories and more protein than trailing brands Häagan-Dazs and Ben & Jerry’s (Halo Top). It’s an ice cream company that sells by the pint, guaranteeing a maximum of 360 calories at a retail price of $5. Halo Top ice cream, better known as “guilt-free” ice cream by CEO Justin Woolverton, is the trendiest brand of ice cream to hit the American market since 2012 (Time Staff).

Halo top ice cream retailers